Cvent has earned its place as an industry leader in enterprise event management, and for good reason. The platform offers an impressive array of tools, from venue sourcing across nearly 340,000 properties to comprehensive registration management, attendee engagement apps, and detailed analytics. For large corporations and associations managing complex, multi-track conferences, it remains a powerful choice.
But as your event needs evolve, you might find that a comprehensive enterprise platform is more than you need, or perhaps not quite specialized enough in the areas that matter most to your business. Cvent's steep learning curve (some users report spending weeks before becoming proficient), quote-based enterprise pricing, and emphasis on corporate conferences and enterprise events may not align with every organization's requirements.
That's where this guide comes in. Whether you're looking to:
We'll explore dedicated alternatives that excel in these specific areas. Some businesses might use these tools alongside Cvent for specialized functions, while others might find a complete replacement that better fits their needs. This isn't about finding a "better" platform; it's about finding the right fit for your unique situation.
Let's dive in and find the perfect event management solution for your needs.
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Starts at: $0 (3% + $1.49 per ticket) G2 Score: 5.0 Capterra Score: 4.7 |
PromoTixBest Alternative for Cost-Conscious Event Creators Seeking Marketing-Powered Ticketing We chose PromoTix because it combines subscription based fee-free ticketing options for ultimate cost savings, with powerful marketing tools like Ambassador programs and viral contests, making it ideal for small business conferences, music events, festivals, sports, venues, theaters, and entertainment events where maximizing marketing and revenue matters most. |
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Starts at: $17,999/year G2 Score: 4.3 Capterra Score: 4.4 |
BizzaboBest Alternative for Modern Enterprise Event Management with Easier Setup We chose Bizzabo because it delivers enterprise-grade capabilities through a unified, natively-built platform, offering a more intuitive experience than Cvent's acquisition-assembled stack. |
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Starts at: ~3% + $0.99/ticket G2 Score: 4.8 Capterra Score: 4.8 |
WhovaBest Alternative for Award-Winning Attendee Engagement and Conference Management We chose Whova because its mobile app has won the Event Technology Awards' "Best Event App" for nine consecutive years, delivering superior attendee engagement at mid-market pricing. |
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Starts at: $0 (3.7% + $1.79/ticket) G2 Score: 4.4 Capterra Score: 4.6 |
EventbriteBest Alternative for Accessible Self-Service Ticketing with Built-In Audience Discovery We chose Eventbrite because its marketplace of 90+ million event seekers provides organic audience discovery that Cvent's enterprise-focused platform simply cannot offer. |
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Starts at: Custom pricing G2 Score: 4.2 Capterra Score: 4.3 |
StovaBest Alternative for Full-Service Platform with Venue Sourcing and Meetings Management We chose Stova because it offers comprehensive venue sourcing and strategic meetings management comparable to Cvent, with a partnership-oriented service model and potentially more accessible pricing. |
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Starts at: Custom pricing G2 Score: 4.4 Capterra Score: 4.6 |
SplashBest Alternative for Brand-Focused Event Marketing Teams We chose Splash because it prioritizes beautiful design and marketer-friendly tools, offering a complete presentation solution with seamless CRM integration that Cvent's logistics-focused approach doesn't match. |
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Starts at: $0 (5% on paid tickets) G2 Score: N/A Capterra Score: N/A |
LumaBest Alternative for Modern Free Platform for Community and Networking Events We chose Luma because its genuinely useful free tier, beautiful modern interface, and community-building focus make it perfect for tech-savvy organizers who find Cvent's enterprise complexity unnecessary. |
Cvent is a comprehensive software-as-a-service platform for managing meetings, events, and hospitality.
Founded in 1999, the company has grown to over 5,000 employees and was acquired by Blackstone in 2023 for $4.6 billion. The platform caters to all aspects of the event lifecycle for in-person, virtual, and hybrid events.
Its key features include:
When an attendee interacts with a Cvent-powered event, everything connects through a unified platform. Registration data flows into the mobile app, session attendance gets tracked automatically, and detailed analytics help organizers prove ROI.
Cvent excels for mid-to-large organizations hosting complex corporate conferences, association meetings, and multi-track events. Its enterprise focus means deep integrations with CRM and marketing automation platforms, robust security certifications (SOC 2, ISO 27001, PCI DSS), and comprehensive support.
However, this comprehensiveness comes with tradeoffs.
User reviews consistently describe the learning curve as "steep," with some reporting weeks of exploration before achieving proficiency. The quote-based pricing model for its core platform requires sales conversations, and the platform is explicitly designed for organizations with "complex needs."
For event creators outside the enterprise sphere, particularly those running music festivals, sports tournaments, or entertainment venues, or those prioritizing simplicity and cost efficiency, more specialized alternatives may be the better fit.
Looking for a ticketing platform that maximizes your profits while driving more sales? PromoTix offers fee-free ticketing options with annual subscriptions, plus the most advanced Ambassador program on the market, patented viral contest tools, and secure streaming. Create your event for free today.
After testing Cvent and researching the event management market, we found that its comprehensive enterprise approach doesn't align with every organization's needs. While Cvent excels for large corporations managing complex conferences, businesses often need more specialized tools for:
Each tool on this list demonstrates strength in one of these areas. You might use them alongside Cvent for specific functions, or as a complete replacement depending on your event type and organizational needs.
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❗DISCLAIMER: We aren't covering every single event management platform! Our focus is on highlighting the best alternatives that address some of Cvent's limitations for various use cases. The goal is to provide insights into tools that cater to specific business needs. |
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PromoTix is a comprehensive event management platform built by event creators, for event creators.
Founded by Will Royall, who has extensive experience producing music festivals and operating venues, the platform was designed specifically to address the high fees and limited marketing capabilities that frustrate event organizers using traditional ticketing platforms.
Royall experienced firsthand how other ticketing platforms promised marketing help but never delivered; PromoTix was built as a marketing software product first, originally serving as an Eventbrite Spectrum partner offering marketing tools to Eventbrite customers before developing its own ticketing capabilities.
This unique origin validates that when PromoTix says it has marketing tools that drive sales, they truly deliver.
Its key features include:
For small business conferences, music festivals, concerts, sports tournaments, youth sports events, theaters, and entertainment venues where maximizing revenue and driving ticket sales are paramount, PromoTix provides a dedicated solution that Cvent's enterprise-focused, corporate conference platform simply doesn't address.
While Cvent offers robust tools for large corporate conferences and enterprise events, PromoTix excels for event creators who need to maximize profitability and actively market their events. Here's where PromoTix stands out:
The most striking difference between PromoTix and Cvent lies in their pricing philosophies.
Cvent operates on quote-based enterprise pricing with annual license fees plus per-registrant charges, a model designed for corporations with dedicated event budgets. PromoTix takes the opposite approach: their professional subscription plans offer 0% + $0 per-ticket service fees.
Source: PromoTix
For event organizers, this difference compounds dramatically. Consider a 10,000-attendee festival with $50 average ticket prices: traditional platforms charging 3-5% service fees would take $15,000-$25,000 from your revenue. With PromoTix's professional plan, that money stays with the organizer (minus standard payment processing fees).
Even their pay-as-you-go option (3% + $1.49, paid by attendees) represents significant savings compared to many competitors. And unlike Cvent's pricing that requires sales conversations, PromoTix publishes their fee structures transparently on their website.
PromoTix's largest client sells more than 1.5 million tickets annually, proof that the platform scales for high-volume events while maintaining its value proposition.
⚡ PromoTix in Action: For example, consider a regional business conference that switches from a traditional ticketing platform to PromoTix's professional annual subscription plan. With 3,000 tickets sold at $750 average, they could retain more than $21,000 that would have gone to service fees. That additional revenue could fund an extra key-note speaker or attendee perk, which might drive even more ticket sales the following year. There's no comparison in the value you get from PromoTix's fee structure.
Where Cvent focuses on registration management for known attendees, PromoTix was built to help you sell more tickets in the first place.
The platform's Ambassador program, the most advanced on the market, transforms your most enthusiastic fans into a commission-based sales force, with access to a network of 6,500+ influencers.
Source: PromoTix
The system includes:
Cvent offers exhibitor management and sponsor portals, but these serve existing stakeholders rather than helping you recruit new promoters to expand your reach. PromoTix's Ambassador program has driven upwards of 18% growth for clients; these aren't third-party add-ons but native, patented features that grow your event.
⚡ PromoTix in Action: For example, a community festival could recruit 50 Ambassadors through PromoTix's platform. Each Ambassador receives a unique referral link and is assigned tasks like sharing social posts and distributing flyers. The GPS tracking verifies poster placements, and the leaderboard creates competition. In such scenarios, Ambassadors can drive a significant percentage of total ticket sales, with top performers earning commissions while the festival expands its reach into new markets. No other platform offers this level of Ambassador program sophistication.
PromoTix's patented viral contest feature creates gamified pre-registration campaigns that build buzz and capture leads before tickets are even available. Participants earn points by completing actions like following social accounts, sharing the contest, and referring friends through unique links.
The system builds a comprehensive database of interested attendees with names, emails, phone numbers, social media follows, social shares, and Spotify listener data, all before tickets go on sale.
This data can be used for email campaigns, SMS, social ads, and retargeting ads. When tickets finally become available, you can automatically notify all contest participants, often generating a significant initial sales surge.
The system includes a fan leaderboard that tracks points and helps you identify your most influential fans for future campaigns. Because PromoTix owns the patents on viral contest features, they aren't available elsewhere.
⚡ PromoTix in Action: For example, a new concert series could launch a viral contest three weeks before tickets go on sale. Participants compete for VIP upgrades and meet-and-greet packages by earning points through social shares and referrals. By launch day, such contests can generate thousands of email signups, and the automated email to contest participants at ticket launch can drive a substantial portion of first-day sales.
PromoTix's PromoTix Streaming technology addresses a problem that plagues virtual event monetization across all platforms: unauthorized link sharing. While Cvent offers virtual event support through their Attendee Hub, PromoTix holds a patent covering systems for hybrid event ticketing that combines in-person and virtual attendance within a single checkout.
Source: PromoTix
The system works through "virtual front gates." Each ticket generates a unique, one-session-viewable URL. If a second device attempts to access the stream using the same ticket, the new viewer is blocked with a message prompting them to buy their own ticket; the original purchaser continues watching uninterrupted. This prevents the common scenario where a few tickets are purchased but the link gets shared widely.
PromoTix Streaming supports multiple broadcast options:
This feature is particularly valuable for business conference keynotes and breakouts, educational seminars, youth sports tournaments, pageants, and multi-day events where family members want to watch remotely, possibly across state lines. Every viewer will have purchased a ticket, guaranteeing organizers don't lose income from unauthorized viewership.
⚡ PromoTix in Action: For example, a comedy club could begin offering virtual tickets to their weekend shows. Initially using a standard video platform, they might notice viewership often exceeds ticket sales by 3-4x due to link sharing. After switching to PromoTix Streaming, each ticket generates a secure, single-use viewing link, which can significantly increase virtual ticket revenue because viewers who previously watched shared links now purchase their own tickets. PromoTix's secure streaming ensures you monetize every view.
For music events, PromoTix offers a distinctive feature not commonly found on enterprise event platforms like Cvent: Spotify Artist Insights. The system aggregates data on which artists your ticket buyers and contest registrants are listening to and following on Spotify.
This transforms talent booking from guesswork into data-driven decision making.
Instead of booking acts based on general popularity or booking agent recommendations, you can see exactly which artists resonate with your specific audience, helping save tens of thousands in mis-spent artist booking fees by identifying which artists deliver the best ROI and spotting deals on booking fees from agents.
Source: PromoTix
⚡ PromoTix in Action: For example, a mid-size festival deciding between two potential headliners with similar booking fees could use Spotify Artist Insights to see which artist has more followers among their ticket buyer database. Booking the artist with stronger audience connection and promoting the announcement to their existing audience could drive exceptional ticket sales.
Unlike enterprise platforms where support is often inaccessible unless you're selling tens of thousands of tickets, PromoTix assigns dedicated Client Success Managers who help consult on growth tactics to drive new ticket sales, increase revenues, and identify sponsorship opportunities.
Attendees receive 24/7 phone and chat support with a maximum 4-hour email response time for issues like missing tickets or misspelled email addresses.
NOTE: We evaluated other ticketing platforms focused on cost efficiency, including Ticket Tailor and TicketSpice. While both offer competitive fee structures, the savings from budget platforms often get spent on other marketing tools elsewhere to grow your event. PromoTix's combination of fee-free options plus sophisticated marketing tools (Ambassador programs, patented viral contests, Spotify insights, secure streaming) provides a comprehensive solution for event creators who want to both save money and drive more sales.
PromoTix offers flexible pricing that accommodates both occasional event organizers and high-volume professionals.
Ticketing + Marketing (Free for Organizers)
Professional Enterprise
Additional Costs (Both Plans)
PromoTix does not require long-term contracts or exclusive ticketing agreements.
Choose PromoTix if:
Ready to keep more of your ticket revenue while selling more tickets? PromoTix combines fee-free ticketing with the most advanced Ambassador program and patented marketing tools that actually drive sales. Create your event for free today, or contact us to discuss your event.
Bizzabo is an Event Experience Operating System that provides enterprise organizations with a comprehensive platform for managing in-person, virtual, and hybrid events. Unlike Cvent's platform, which has evolved through numerous acquisitions over two decades, Bizzabo was built as a unified system from its 2011 founding. Its key capabilities include:
Bizzabo stands out compared with Cvent in several significant ways:
🏅 NOTE: We also evaluated RainFocus (excellent for large-scale enterprise conferences) and Stova (strong budget management). Bizzabo offers the most accessible enterprise experience for teams needing comprehensive functionality without Cvent's implementation overhead.
Source: Bizzabo
Choose Bizzabo if:
Whova is an all-in-one event management platform that offers a compelling alternative to Cvent for organizations seeking enterprise-level attendee engagement without enterprise-level complexity.
Founded by Dr. Yuanyuan Zhou to address networking challenges at professional events, the platform emphasizes creating meaningful connections. Its key capabilities include:
Whova stands out compared with Cvent in several important ways:
🏅 NOTE: We also evaluated PheedLoop (comprehensive all-in-one) and EventMobi (high customization). Whova offers the most proven track record for attendee engagement excellence for conferences that find Cvent's complexity prohibitive.
Source: Whova
Choose Whova if:
Eventbrite is a global self-service ticketing platform that functions as a two-sided marketplace connecting organizers with potential attendees. Where Cvent serves B2B enterprise needs, Eventbrite provides consumer-facing discovery that can help organizers reach generic audiences. Its key capabilities include:
Eventbrite stands out compared with Cvent in several ways:
🏅 NOTE: We also evaluated Ticket Tailor (lower flat-rate fees) and TicketSpice (highly customizable checkout). Eventbrite offers the most accessible marketplace for organizations targeting generic audiences, though specialty events may find more value in platforms with dedicated marketing tools.
Source: Eventbrite
Choose Eventbrite if:
Stova is a comprehensive event technology platform formed from the 2022 merger of MeetingPlay, Aventri, and Eventcore. It serves as a strong alternative to Cvent for organizations requiring integrated venue sourcing and strategic meetings management. Its key capabilities include:
Stova stands out compared with Cvent in several ways:
🏅 NOTE: We also evaluated Bizzabo (strong attendee engagement) and Eventbrite (accessible pricing). Stova offers the most comprehensive venue sourcing and strategic meetings capabilities for enterprise teams needing portfolio-level oversight.
Choose Stova if:
Splash is a comprehensive event marketing platform that prioritizes design and marketer accessibility. While Cvent focuses on logistics and enterprise operations, Splash was built for marketing teams who need to create beautiful, brand-consistent event experiences without technical expertise. Its key capabilities include:
Splash stands out compared with Cvent in several important ways:
🏅 NOTE: We also evaluated Bizzabo (robust attendee engagement) and Eventbrite (marketplace discovery). Splash offers the most seamless brand governance and marketing automation integration for teams needing scalable, on-brand event programs.
Source: Splash
Choose Splash if:
Luma is a modern event management platform designed for community events, networking meetups, and professional gatherings.
Founded in 2020 by Danqing Liu, a former designer at YouTube and Uber, along with co-founder Victor Pontis, it emerged from helping a friend host yoga classes online during the pandemic. This origin shapes its DNA: simplicity and creator accessibility rather than enterprise complexity. Its key capabilities include:
Luma stands out compared with Cvent in several significant ways:
🏅 NOTE: We also evaluated Eventbrite (larger marketplace) and Meetup (recurring groups). Luma offers the most seamless combination of beautiful design, generous free tier, and community-building features for modern networking events.
Source: Luma
Choose Luma if:
While Cvent excels as an enterprise event management platform for large corporations and complex conferences, different organizations have different needs. Based on our research, here are the best alternatives:
Remember, you don't have to choose between Cvent and these alternatives exclusively. Many organizations successfully use Cvent for enterprise conferences while employing specialized tools for specific event types. Consider your specific needs, budget, and technical capabilities when deciding which solution works best for you.
Looking to maximize your event revenue while driving more ticket sales? PromoTix combines fee-free ticketing with the most advanced Ambassador program on the market, patented viral contest tools, and secure streaming that ensures every viewer purchases a ticket. Create your event for free today, or contact us to discuss your event needs.