(Last Updated 7/7/21)
Interested in recruiting an army of salespeople to sell tickets and help promote your events? This is where ambassador programs come in. This guide will show you how to create your first ambassador program on PromoTix:
1. Click on your "Ambassador Programs" tab
Watch the introductory video if you like, then select "Get Started" or "Create a Program."
2. Select a program type
Event Program - Choose this option if you plan on having your ambassadors sell tickets to one of your events.
General Program - Choose this if your program will not be selling tickets, and will only promoting your event(s) on social media or in-person by handing out fliers and/or posters.
Once you've made your selection, click "Continue."
3. Connect event (event programs only)
- Select Event: select one of your events that you'd like to create an ambassador program for.
- Enable Ticket Sales: select "Yes" to allow your ambassadors to sell tickets to your event.
- Email Reminders: allow your ambassadors to send out automated email reminders to potential customers using the PromoTix ambassador mobile app.
- Offer Commissions: automatically pay your ambassadors commission on tickets they sell.
- Commissions by Ticket Types: set commission amounts for each of your ticket types. You can set the percentage in the form of a percentage or a flat amount.
Once you're done, click "Save & Continue."
4. Provide details on your program
- Upload Image: upload images to your ambassador program here. The largest picture will be displayed directly on the program. Ambassadors can download these images and use them in their promotions.
- Program Name: create a name for your program.
- Welcome Message: write a short paragraph to welcome your ambassadors and give them an idea of what the program is all about!
- External Group Link: if you have a Facebook group setup for your team (or any other similar meeting place), you can add the link to your group here.
- Set Program Dates & Times: your program will start immediately once published by default. Enter in a date and time for when you would like your program to end, and ambassadors will no longer be able to earn awards.
NOTE: General Programs can be on-going and do not have to end at a specified time.
- Program Code: enter in a unique code to help ambassadors find and join your program. Each program code must be unique.
- Privacy Settings: if your program is set to Public, then any ambassador can join your program without approval. If your program is set to Private, then any ambassador can find your program and request to join it, but only ambassadors approved by you will be able to join.
- Add Location for Ambassador Recruitment: in the PromoTix ambassador mobile app, ambassadors are shown opportunities based on where they are located. When you enter an address and a mile radius, we will show your program to all of your ambassadors that live within that area.
4. Create Social Promo tasks (Promoter Package required)
IMPORTANT: You will only see this screen if you have the Promoter Package or Professional Package activated. To speak with a PromoTix representative click here, or you can simply skip this step.
On this screen, you can create social media tasks for your ambassadors to complete. Ambassadors track their social media posts on Facebook, Twitter, and Instagram by sharing them directly through our ambassador mobile app.
- Add Automatic Hashtags: you can add up to (3) hashtags in this field. When your ambassadors go to share social media posts within the app, these hashtags will be added to the captions of their posts automatically.
- Create a Social Promo Task: click this button to create your first social promo task. You will see the following screen:
- A 👉 Name your social media task, ex. "Share (20) social media posts promoting the event" (shown publicly).
- B 👉 Describe your social media task, ex. "Posts on Facebook, Twitter, and/or Instagram" (shown publicly).
- C 👉 Enter in how many posts are required in order to complete the task, ex. "20."
- D 👉 Click this button to create another social media task.
- E 👉 Delete your task.
Once you've setup all of your social media tasks, click the "Save & Continue" button.
4. Create Street Promo tasks (Promoter Package required)
IMPORTANT: You will only see this screen if you have the Promoter Package or Professional Package activated. To speak with a PromoTix representative click here, or you can simply skip this step.
On this screen, you can create "street promo" (physical promotional) tasks for your ambassadors to complete. For example, you may want your ambassadors to hand out fliers/handbills or hang up posters. Your ambassadors will take pictures of their work, and then upload those pictures directly through the PromoTix Ambassador mobile app.
- Task Title: Name your street promo task, ex. "Hang up (20) posters promoting the event" (shown publicly).
- Task Description: Describe your social media task, ex. "Take a picture of each poster you hang up, and then upload those pictures here" (shown publicly).
- How many photos are required: Enter in how many pictures are required in order to complete the task, ex. "20."
- Enable/Disable GPS Tracking: If GPS tracking is enabled, then PromoTix will pull the GPS coordinates of all the pictures uploaded to complete this task, and show the pinpoints to you on a GPS map.
NOTE: Ambassadors must have location permissions turned on in order for GPS coordinates to be tracked.
- Trashcan Icon: Delete your task.
Once you've setup all of your street promo tasks, click the "Save & Continue" button.
4. Setup awards for your team
In addition to offering commission, other awards incentivize your ambassadors to complete the tasks you've created for them. In order for ambassadors to complete the Social Promo & Street Promo tasks that you've created, you will need to associate them with at least one award.
- A 👉 Name your award (shown publicly).
- B 👉 Describe your award (shown publicly).
- C 👉 Select one of your tasks that you've created previously, that your ambassadors must complete in order to earn this award.
- D 👉 Click this button if you would like to select another task that must be completed in order to earn this award. You can require your ambassadors to complete both of your tasks in order to earn the award, or they can pick and choose which one to complete.
- E 👉 If you select "Unlimited," ambassadors can complete the required task(s) over and over again to keep earning the award. If you select "Limit," ambassadors can only complete the required task(s) to earn the award a certain number of times.
- F 👉 If you select "Yes," you can select one of your ticket types on PromoTix and input a quantity. Each time you approve the award, PromoTix will automatically issue the ticket(s) to the ambassador who completed the work.
Once you've setup all of your awards, click the "Save & Continue" button.
5. Publish
Simply click the Publish button to make your ambassador program live. Ambassadors in the PromoTix network will be able to discover it and start promoting your event(s)!
