(Last Updated 3/1/26) UPDATE: these are outdated instructions for setting up Universal Analytics which ceased processing data on July 1st, 2023. Google Analytics 4 (GA4) is the current version which is now also supported by PromoTix. Right on your PromoTix event dashboard, you can track page views and your sales information broken down into different sales channels (online, point-of-sale, mobile apps, etc.). However, if you would like additional levels of tracking, Google Analytics is an excellent option and can be integrated easily with PromoTix. For example, if you are running several ads and you would like to track the performance of each ad, Google Analytics can help.
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