How to use Google Tag Manager with the embedded checkout widget

(Last Updated 4/17/25) When using the PromoTix embedded checkout widget, the ticket buying process is embedded on your own website inside of an iFrame. This guide explains how you can capture dynamic purchase events triggered inside the PromoTix embedded checkout widget and send them to Google Tag Manager installed on your own website. By following these instructions, you can pass real purchase data (such as order amount, transaction ID, currency, etc.) to third-party platforms such as Meta, Google Ads, The Trade Desk, and more.

  • 9 min read
  • Apr 17, 2025 4:06:19 PM

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