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How to Incorporate Merchandise Sales into Your Event

Merchandise can be a real game-changer in the world of marketing. These additional products can allow for a sense of community, nostalgia, free advertising, and additional revenue for the event. With so many amazing benefits, the only hard part is figuring out where to start, and how much to start with. Learn how we have added a Merchandise Add-On feature to our software and how it can benefit you for your next event!


How this helps Attendees

Everyone can't wait for a festival, concert, or event. Merchandise is amazing for so many people to be able to look back upon and remember the amazing night they had. Many people love the anticipation when they walk into a venue and see all the different types of merchandise laid out on tables for them to enjoy. With this new feature, when you order your tickets you will be able to select different merchandise! There are many different variations to choose from such as: 

  • The color
  • The size
  •  The style

How this helps Organizers

Organizers have so many different projects needing their attention. This feature allows for event organizers to understand exactly how many shirts they should have made before the event is here. A good rule of thumb is if 25% of your pre-sales buy shirts ahead of time, about 25%  or more of the remaining attendance will also buy once they get to the event. This method helps to give the best results when it comes to ordering the correct number of a certain type of merchandise that your audience members want without over doing it.

merchHelpful Companies

These companies help to give you the ability to print merchandise on demand. They help to prevent you from having to keep large amounts of inventory for pre-sales leading up to your event. These tools also may be cheaper than buying from a local print shop, if you are ordering in large quantities, such as hundreds or thousands at a time. 


There are many different tools you can use for merchandise, and you can try them out to see what works the best for you. Although, while merchandise sales might seem like such a small part of your event, it has the ability to tie everything together in a big way. These souvenirs will have your fans reminiscing over your festival for years to come while also looking forward to what you have in store for the future! 


Abby Spanbauer
Abby Spanbauer
Abby is an Integrated Marketing Communication major at Illinois State University. She loves country music and was in choir for several years. She enjoys being able to bring her passion for music into her writing.

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