5 valuable marketing steps to take when your amazing festival ends

So, after all the hard work you put in to build your music festival and execute your festival marketing plan, you finally get to see all that hard work pay off. You sell plenty of tickets, the fans love your artists, and your festival brand buzzes on social media as a result. You may think that now is a good time to relax, but there is plenty of work that needs to be done for you to prepare for next year’s festival. You want to carry that momentum for the next year, so we outlined five essential marketing steps you should take as soon as your festival ends.

How a successful contest can make your exciting event go viral

Featured Photo by Pablo Heimplatz on Unsplash Regardless of the size of your event: contests and giveaways are all excellent ways to boost your event’s exposure. Patrons share excitement before, during, and after your event. A registration contest is a great way to establish and maintain that momentum for as long as possible. Everyone loves free items, and an entrant is more than willing to put the work in if the prize is worthwhile. 

How to create a social media voice, tone, and style for your festival

FEATURED PHOTO BY DOLE777   There is no question that people are exponentially spending more and more time on social media. According to We Are Social, in 2020 3.8 billion people spent 2 hours and 24 minutes on average per day on social media. That is a whole lot of people spending a lot of time checking their social media accounts. 

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How to sell tickets on your facebook event for free

PromoTix is a free ticketing platform for event creators that charges no ticket service fees to organizers or attendees that buy and sell tickets on Facebook.

SEO for events and venues

Introduction - optimizing search for event listings The success of your venue and events depends on your ranking in the search engines. We all know this, but not many of us know exactly what it takes to rank in search engines to sell more tickets. This SEO Guide for Venues and Events is based on Google's best practices for ranking, tweaked specifically for venues and events.  

Is cable dying in the era of on demand video streaming?

Why live streaming is taking over Screen time has rocketed by 47 percent on smartphones and tablets. We are connected to the internet now more than ever, but at what cost?! It's clear that this trend has taken a toll on traditional cable companies. According to a study done by Survey Monkey, “60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in the next 12 months.” Even with compelling service bundles created by cable companies like Spectrum or Time Warner, customers are "cutting the cord" and choosing to put their money towards live and pre-recorded video streaming services.

Why live streaming maximizes revenue in the new technology age

How live streaming has consumers increasing their digital footprint The world has changed its habits because of COVID-19, leading people to become more active digitally. With the increase in digital foot traffic, it can become easier to incorporate and promote new technologies like virtual reality and live streaming. According to Lindsay Lehr from America’s Market Intelligence, “We can expect a boost in everything right now. Some of this consumer behavior being introduced right now will stick and cause sustained growth through this year and next year.”A shift has taken place in the way people view video streaming platforms and technology. As it used to be seen as a convenience, live video technology has become a necessity. Platforms like Zoom and Skype have gained popularity for live streaming events, conferences, meetings, sports classes, and more. Unfortunately, according to CNBC, governments were “urging Netflix, YouTube and other streaming giants to restrict HD viewing to ease the strain on the internet due to unprecedented usage amid the COVID-19 pandemic." Spinning the surprising narrative into something greater, those considering making money by live streaming are now more than ever encouraged to do so.

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