Behind The Scenes - An Event Industry Blog

Event Software With Ambassador Program Wins

Every organizer has seen it happen. You launch an event, post the ticket link, send an email, maybe run some ads, and then wait longer than you should for sales to move. Meanwhile, the people most likely to help you sell - loyal fans, past attendees, local influencers, street team members, and community partners - are not engaged to promote your event, there's no payout structure for them to benefit from, and no real system behind them to help you. That is exactly why event software with ambassador program features matters. Engaging that loyal base, helps boost your ticket sales.

Will Royall
8 min read
Apr 19, 2026 12:20:42 PM

7 Event Creator Profitability Tools That Pay

Most event creators do not have a revenue problem first. They have a margin problem. You can sell out a show, move thousands of tickets, and still watch your profit get chewed up by ticketing fees, ad spend, disconnected software, and manual labor. That is why event creator profitability tools matter. The right stack does not just help you operate. It helps you keep more of what you earn.

Will Royall
7 min read
Apr 19, 2026 12:14:36 PM

Best Ticketing Platform for Festivals?

Festival margins disappear faster than most organizers expect. One bad ticketing setup can cost you real money through bloated fees, weak checkout conversion, limited marketing tools, and support teams that do not understand live event operations. That is why choosing the best ticketing platform for festivals is not a branding decision. It is a revenue decision.