So, after all the hard work you put in to build your music festival and execute your festival marketing plan, you finally get to see all that hard work pay off. You sell plenty of tickets, the fans love your artists, and your festival brand buzzes on social media as a result. You may think that now is a good time to relax, but there is plenty of work that needs to be done for you to prepare for next year’s festival. You want to carry that momentum for the next year, so we outlined five essential marketing steps you should take as soon as your festival ends.
Featured Photo by Pablo Heimplatz on Unsplash Regardless of the size of your event: contests and giveaways are all excellent ways to boost your event’s exposure. Patrons share excitement before, during, and after your event. A registration contest is a great way to establish and maintain that momentum for as long as possible. Everyone loves free items, and an entrant is more than willing to put the work in if the prize is worthwhile.
Featured Photo by Artem Beliaikin on Unsplash Selling merchandise (merch) can be a great way to earn additional revenue. Although it may not be as essential as ticket sales, it can still provide some great benefits. Attendees love merch because it is a stylish way to commemorate their time at your show. On top of that, merch is easy to make and can be sold before, during, or after your event.
Featured Photo by Saulo Mohana on Unsplash Since iPhone and Android mobile devices have become increasingly more popular over the past decade, we've watched the number of mobile device users surpass the number of desktop computer users. People gravitate towards mobile devices because they bring all the capabilities of a desktop to your fingertips and fit in your pocket. As a result, businesses have come to the realization of just how important it is to effectively use mobile optimized websites and mobile applications to attract and retain customers. After all, apps provide a world of possibility such as of reaching millions of users, becoming famous, and bringing in lots of additional revenue.
Featured Photo by Fixelgraphy on Unsplash
An ambassador can help you gain additional marketing promotion and reach your event's target audience. Recruiting the right ambassadors takes time and energy, so it’s important that you maximize their efforts to see your hard work pay off.