Introduction - optimizing search for event listings The success of your venue and events depends on your ranking in the search engines. We all know this, but not many of us know exactly what it takes to rank in search engines to sell more tickets. This SEO Guide for Venues and Events is based on Google's best practices for ranking, tweaked specifically for venues and events.
Why live streaming is taking over Screen time has rocketed by 47 percent on smartphones and tablets. We are connected to the internet now more than ever, but at what cost?! It's clear that this trend has taken a toll on traditional cable companies. According to a study done by Survey Monkey, “60% of those that use both cable or satellite AND streaming services say they’re thinking of dumping cable/satellite in the next 12 months.” Even with compelling service bundles created by cable companies like Spectrum or Time Warner, customers are "cutting the cord" and choosing to put their money towards live and pre-recorded video streaming services.
How live streaming has consumers increasing their digital footprint The world has changed its habits because of COVID-19, leading people to become more active digitally. With the increase in digital foot traffic, it can become easier to incorporate and promote new technologies like virtual reality and live streaming. According to Lindsay Lehr from America’s Market Intelligence, “We can expect a boost in everything right now. Some of this consumer behavior being introduced right now will stick and cause sustained growth through this year and next year.”A shift has taken place in the way people view video streaming platforms and technology. As it used to be seen as a convenience, live video technology has become a necessity. Platforms like Zoom and Skype have gained popularity for live streaming events, conferences, meetings, sports classes, and more. Unfortunately, according to CNBC, governments were “urging Netflix, YouTube and other streaming giants to restrict HD viewing to ease the strain on the internet due to unprecedented usage amid the COVID-19 pandemic." Spinning the surprising narrative into something greater, those considering making money by live streaming are now more than ever encouraged to do so.
Learn about the industry's shift to virtual live streaming It started with the delay of one of the biggest festivals in the world. Then, while the world was just barely getting over the shock of Coachella being moved to October, Live Nation and AEG suspended all concerts for at least the month of March. As the months go on, there is still no exact date when concerts and live music events could return.
Learn about live streaming timelines to create an effortless event So you have your idea locked in for a live streamed event and are ready to start promoting and selling it. But what is the first step? We hear about creating marketing content leading up to virtual events, but rarely see these timelines broken down. The most important aspect of promoting live streamed events is generating traction and awareness surrounding your live stream's content. With the help of different social media platforms and email campaigns, you can generate bigger followings and also attract more attendees and viewers along the way.
What to look for when hosting live stream events online Taking an event online, whether it’s to stream an in-person event to those who can’t attend, or to host a fully virtual event, is no easy task. However, for most organizers looking to grow the reach of their event, it is a critical step. Conviva found in an annual consensus that viewing hours of internet-delivered video across mobile, connected TVs and desktop screens grew by 114% in the first quarter of 2018. With the explosive growth of online video, live events can’t afford to miss out on the increase in ROI live-streaming can bring.
Live stream platform encourages an increase in attendance and watch time The world of live streaming has gotten a lot more competitive recently. The amount of monthly streamers on Twitch is up 37% this year alone. Standing out and garnering an audience is no easy task in the modern climate.
Why use registration pages as an event marketing tool? Event Registration Pages are useful tools that event organizers utilize to market their events before tickets go on sale. If your event is not ticketed, then this is an excellent way to increase the ROI of your event by collecting attendee data. Whether your event is in-person or virtual and hosted on a live streaming platform, this is one the most efficient ways to gather information and drive more attendance.
"It’s our 10th anniversary and we’re going big" - The Werk Out Music And Arts Festival Anniversaries are always fun... and ten year anniversaries are even better. For the past decade, festival-goers from all over the Country have travelled from far and away to attend The Werk Out Music And Arts Festival, which has since become a serious player in the Midwest music festival scene. The 3 day camping, music, and arts festival is taking place this year, August 1-3, 2019 at Legend Valley Concert Venue & Campground in Thornville, OH.
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