Getting creative with industry changes The Music Industry has evolved into a different kind of business since Coronavirus has impacted the world. Being an artist or musician during a global pandemic is a challenging career because the typical revenue streams are completely cut off when COVID-19 regulations keep everyone inside and apart. Live music is to be heard live in person and with people around you; it’s hard to make musical experiences feel the same when there is an illness circulating everywhere.
COVID-19 information
Why you should upgrade your audio setup Since the rise of smartphones and affordable webcams, practically anyone can put together a high quality live stream these days. In fact, there are several instructional videos out there which claim that smartphones are all you need to live stream. While this is mostly true, spiffing up your audio quality can do leaps and bounds to help you stand out. While it is perfectly acceptable to use most modern phone cameras to record video, this just isn’t the case for recording audio.
The issues with live streaming with music Twitch, and its parent company Amazon have found themselves in a messy situation with the music industry following a blistering letter addressed to Amazon founder/CEO Jeff Bezos.
There is no denying that the live events industry was hit the hardest by the COVID-19 pandemic. Since March, event organizers have been unable to host events at normal capacity. Some have begun to host small events with health and safety requirements in place while others have stuck to virtual events. We surveyed a group of event coordinators to get the pulse on the state of the live events industry.
Why teaching online is a smart move
Live streaming has found its way into the music industry and it is here to stay. Whether hosting a completely virtual event or a hybrid event, live streaming offers a way to engage with a larger audience and provides opportunities for additional revenue. Many musicians, producers, and DJ’s have begun to host live streams in much larger numbers. Twitch saw a 385% year over year growth in their Music & Performing Arts content category. The number of hours watched grew from 3.6M in April 2019 to 17M in April 2020. For the music industry as a whole, that is an indicator that live streaming is in high demand. In addition to performers, music venues have also implemented live streaming. Whether hosting a show with no audience or throwing a hybrid event, live streaming can be a powerful marketing tool and an additional revenue stream for venue owners.
We help event creators throw successful and profitable events.
